The "Blank" Scrabble tile

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Advertising Agency: Pereira & O’Dell, San Francisco, USA

Did you know that the "Blank" Scrabble tile was an adventurous, art-loving, golfer? Or that he was the life of every party? Pereira & O'Dell give life to Scrabble tiles with a new broadcast, social and online campaign that explores the personalities of "P," "Q," and "Blank" as they come to terms with their parts in the world -- or on a Scrabble board.

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