BMO, a proud sponsor of the MLS Montreal Impact, wanted to give back to the soccer community. We exchanged the fans’ old jerseys for the team’s new ones, then gave a second life to the collected jerseys, where it counted.
Advertising Agency: FCB, Montreal, Canada
Client: BMO Bank of Montreal
Art Director: Sebastien Robillard
Copywriter: Joel Letarte
Project Lead: Paul-André House
Strategy: Marie-Nathalie Poirier, Audraine Houel
Director: Le Ged
Photography: John Londono
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