The new BMW i3 has a special story. The production process is fully powered by wind power, a carbon made frame and the use of unique materials such as eucalyptus wood, kenafgras and olive leaf extract. A without compromise fully electric car. A new and renewing car in all of its aspects. But one thing never changes. It drives like a BMW. Reason enough for BMW to create a commercial to share this special story with the Netherlands.
Advertising Agency: JWT, Amsterdam, Netherlands