Bouygues Telecom: welove technology

Ad Agency
Video advertising:

BOUYGUES TELECOM andBETC kick off collaboration with longboard road trip
Ty Evans directs road movie featuring the Longboard Girls Crew
Bouygues Telecom, the leading French telecom company, launches a newcampaign, created by its agency BETC who won the account earlier this fall.
With the film Bouygues proudly presents their new signature:
welove technology
Bouygues Telecom positions itself on the forefront oftechnology and new development.
Today, technology is for everyone, and it’s apleasure. The pleasure of sharing photos, watching videos on the phone, thepleasure of listening to music.
To show this, Boyuges Telecom and BETC created a filmthat celebrates the joys of technology.
Thanks to Bouygues’ outstanding 4G networks, we’rebrought along on a connected road trip with the Longboard Girls Crew.
From Bagnères-de-Bigorre to Biarritz, the film is areal documentary of the Longboard girls’ way of life – skating, sharing andfriendship.
The film is set to Talisco’s « The Keys »and it was directed by the international star of skate films: Ty Evans, whoalso directed the celebrated film “We are Blood”.
The TV campaign is accompanied by an outdoor and presscampaign, a digital visual campaign, cinema, a social media campaign and amobile pre-roll produced in 360° to create an immersive experience at the heartof the Longboard Girls Crew.
Please click on the link at the bottom of this emailto download the press release and credits.
If you have any questions, please get in touch.