From September 2nd to October 6th, BURGER KING sets up a new political meeting in France and launches Democratic Burger: the first 2€ democratically elected burger. For the first time of the brand history, the operation will invite french people to vote for the 2€ burger that they want for the following week. Created by Buzzman, this integrated campaign will certainly run the discussion in french homes.
September 2nd is a founder day for the French democracy. For the first time in the brand history, BURGER KING France lets its customers decide which promotional product they want!
Indeed, BURGER KING France decided to invite all the french people to vote on its app in order to weekly elect the burger that will be at 2€ among 8 in the running (Crispy Chicken, Big King®, Big Fish, Whopper®, Chicken Tendercrisp®, Steakhouse, BBQ Cheese & Bacon et Bacon Lover).
This integrated campaign is declined on TV, on web and on local print. We can find the operation in every BURGER KING restaurants from September 2nd to October 6th.
Leaving that much choice to the French to decide, we haven’t seen that since De Gaulle!
Advertising Agency: Buzzman, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice-President: Thomas Granger
Managing Director: Julien Levilain
Creative Director: Julien Doucet
Creative Director: Lilian Moine
Art Director / Copywriter: Thibault Picot
Art Director / Copywriter: Yvonnick Le Bruchec
Head of Account: Loïc Coelho
Account Executive: Fany Maupou
Head of Social Media: Loris Bernardini
Social Media Manage: Félix Brunot
Social Media Manager: Arnaud Cherbonnier
Head of Strategic Planning: Clément Scherrer
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of TV Production: Vanessa Barbel
TV Producer: Benoît Crouet
Rights Management: Dee Perryman
Production: Film Caviar
Director: Cloé Bailly
Producer: Céline Roubaud
Sound Production: Schmooze