With “Unicorns” BETC presents a classic CANAL+ ad; it's funny, dramatic and epic, with top notch production and direction.
The film celebrates the broadcaster's talented screenwriters and showcase of original programming consisting of series, documentaries and fictions, created by and for CANAL+.
With the tagline « We love making up stories » we're taken on an adventure with Noah and his ark where we see a side of the unicorn that we don't usually associate with the mythic creatures..
Over the years, CANAL+ has benchmarked itself as a producer of original content, among others The Returned (Les Revenants), Spiral (Engrenages) and Braquo.
Once again, BETC Paris turned to director Matthijs Van Heijningen, who also was behind The Closet and The Bear. The film was produced through Parisian production house Soixante Quinze.
"The most complicated part of making the film was the kind of epic discussions we had about what a pair of Unicorn b***s actually look like, because obviously no one has ever seen them. We thought of putting stars there, or little furry things. We ended up opting for a bit of sobriety. Well, a sort of sobriety at least...” – Stéphane Xiberras, CCO and President, BETC Paris.
BRAND: BRAND CANAL+ / AGENCY: BETC
BRAND MANAGEMENT: Alice Holzman, Aurélie Stock-Poeuf, Coline André
AGENCY MANAGEMENT: Bertille Toledano, Guillaume Espinet, Elsa Magadoux
EXECUTIVE CREATIVE DIRECTOR Stéphane Xiberras
CREATIVE DIRECTOR Olivier Apers
ART DIRECTOR Aurélie Scalabre
COPYWRITER Patrice Dumas
TRAFFIC Coralie Chasset
PLANNING Maria Galleriu, Sarah Lemarie
TV PRODUCER Isabelle Ménard
PRODUCTION HOUSE Soixante Quinze
PRODUCER Yuki Suga
SOUND PRODUCTION Kouz
POST PRODUCTION Mikros
DIRECTOR Matthijs Van Heijningen
DIRECTOR OF PHOTOGRAPHY Joost Van Gelder
FILM EDITOR Jono Griffiths