Canal+: What bond is stronger than that between a father and his child?

BETC brings you an emotional film, showing devoted fathers present at every important moment in their children’s lives.
 
With an encouraging look, a supportive gesture or just a smile, they show that they’re not only present; the dads in the film are also capturing those precious moments for the future.
 
Or wait – is that what they’re doing?

Advertising Agency: BETC, Paris, France
Agency Management: Bertille Toledano, Guillaume Espinet, Elsa Magadoux, Marie Lequime
Creative Directors: Eric Astorgue, Jean-Christophe Royer
Creative Supervisor: Stéphane Xiberras
Ad Assistant: Séverine Flamand
Strategic Planning: Guillaume Martin
Traffic: Elodie Diana
TV Producer: Isabelle Menard
Production Company: Henry
Producer: Jean Ozannat
Post-production: Digital District