Coca-Cola: Bear Superstition

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Video advertising:

Advertising Agency: Wieden + Kennedy, Portland, USA

Executive Creative Directors: Susan Hoffman, Mark Fitzloff, Iain Tait
Creative Directors: Hal Curtis, Jeff Gillette / Copywriter: Heather Ryder / Art Director: Chris Thurman
Developers: Ryan Bowers, James Steele / Community Managements: Josie Goldberg, Josh Millrod
Senior Communications Planner: Seth Coffrin / Account Team: Gene Willis, Courtney Trull, Kevin Sypal, Laurie Holtz
Measurement Strategy: Eugen Krasnopolsky / Digital Copywriter: Darcie Burell
Planners: Nicole Brandell, Dave Burg, Maria Correa / Digital Art Directors: Dani Gurlanick, Josh Boston

Client: Coca Cola