Coca-Cola "The Chase" by JWT

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Coca-Cola | The Chase - Avengers: Ultimatum

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Coca-Cola No Sugar and Marvel Studios, two iconic brands, just joined forces to launch a commercial that was crafted to be enjoyed with popcorn, and of course, an icy-cold cup of Coca-Cola No Sugar. Scripted and directed to be inspired by the new movie ´Marvel Studios’ Avengers: Endgame,' the commercial will be aired in 57 countries, without any adaptation to regional markets – an unprecedented fact in the history of the world’s most famous soda brand.

Attributing the role of the commercial’s protagonist to a young woman, who manages to act like a heroine without ceasing to be an ordinary person, was how Coca-Cola No Sugar managed to uplift the fans’ experience.

Advertising Agency:JWT, Sao Paulo, Brazil

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