As part of Coca-Cola’s new Wish Upon a Coke campaign, we decided to surprise people on their way home for the holidays at one of the busiest airports in the world – Dubai International Airport. To do this, we created a special label for Coke bottles that doubled as an excess baggage tag. Passengers unable to carry many presents because of overweight luggage were then surprised with our special bottles, allowing them an extra 5 kilos of happiness – a wish come true!
Advertising Agency: Y&R, Dubai, United Arab Emirates
Executive Creative Directors: Ash Chagla, Joseph Bihag, Kalpesh Patankar / Art Director: Nada Hassan
Copywriter:Athina Lalljee / Business Director:Zaakesh Mulla / Account Director: Nora Ferneine / Account Manager:Dima Malaeb / Production Company: Concept View Media / Director:Frederico Beja / Producer:Dalia Abuzeid