Coca-Cola: "The Wonder of Us" by Wieden + Kennedy

Ad Agency
Video advertising:

There's no one quite like you. Or her. Or him. Or them. The world is filled with over 7 billion unique yous who are all special in their own ways. And while we're different, there's a Coke for every single one of us. Whether it be in a glass bottle, or a mini, or an ice-cold Coke Life, or a Coke Zero sugar in a can, there's a refreshing way to Enjoy Yours.

There’s a Coke for he, and she,
and her, and me, and them.
There’s a different Coke for all of us––
Especially one for him.

No feet have wandered where you’ve walked, 
No eyes saw what you’ve seen.
No one’s lived the life you live, 
No head has held your dreams.

To act the same would be mundane— 
what a boring thing to do!
That’s why there is just one me 
and a billion unique yous.

We all have different looks and loves, 
likes and dislikes, too—
But there’s a Coke for we and us, 
and there’s a Coke for you.

Advertising Agency: Wieden + Kennedy, USA

Creative Directors: Hal Curtis, Erik Fahrenkopf
Art Director: Brad Trost
Copywriter: Becca Wadlinger
Senior Integrated Producer: Sarah Patterson
Group Planning Director: Nicole Brandell
Group Comms Planning Director: Alex Barwick
Account Director: David Hughes
Management Supervisor: Dave Hubbard
Creative Manager: Amanda Claire
Director of Film Craft: Ben Grylewicz
Executive Creative Directors: Eric Baldwin, Jason Bagley
Production Company: Epoch
Director: Alma Har’el
Producer: Christopher Leggett
Executive Producer: Melissa Culligan
Founding Partner: Mindy Goldberg
Editor: Whitehouse Post
Senior Editor: Elena de Palma (:60)
Junior Editor: Sam Perkins (:30 and Social Content)
Producer: Annie Maldonado
VFX: The Mill
Color: Adam Scott
Senior Flame: Martin Karlsson
Producer: Kris Drenzek
Music Arrangement: South
Sound Design / Mix: Lime Studios
Engineer: Rohan Young (:60 and :30)
Engineer: Dave Wagg (Social Content)
Assistant: Ben Tomastik