Iceland decided to launch a campaign to attract tourists and it wants to be the first among the countries recovering from the pandemic.
The aim of the campaign, which starts this summer, is to restore the tourist flow. M&C Saatchi's approach is to promote the natural beauties of Iceland, its vast spaces and hospitality.
Advertising agencies will be responsible for advertising, PR, social networks, experimental formats and other activities in more than 20 markets, with a focus on the United States, Britain and Germany.
Client: Inspired by Iceland
Iceland began to gradually open to the outside world on June 15th. Arrivals on the island can choose between two-week quarantine and the COVID-19 test.