Delta Airlines: The Path You Make by DigitasLBi

Ad Agency
Video advertising:

Advertising Agency: DigitasLBi
Client: Delta Air Lines

DigitasLBi and Delta Air Lines partnered to create “The Path You Make”, a series of hundreds of thousands of videos personally customized for Delta SkyMiles® Medallion Members, Delta’s most loyal customers. This is an example of a personalized video that a Delta Medallion Member would receive.

Molly Crawford, VP/Group Creative Director, DigitasLBi said: "To be able to create a meaningful moment of appreciation for Delta's customers on a one-to-one level with the combination of creative, data and tech is a dream project.

Chief Creative Officer: Ronald Ng

Executive Creative Director: Atit Shah

Group Creative Director: Molly Crawford

Associate Creative Director/Copywriter: Brandon George

Senior Art Director: Ryan Kenny

Senior Copywriter: Sean Walks

Senior Designer: Francis Styons

Group Director/Executive Producer: Ben Raynes

Associate Director/Executive Producer: Anna Prebluda

EVP/Account Management: Najla Haddad

VP/Account Director: Kelly Jacxsens

Senior Account Executive: Natalie Otterson

AD/Project Manager: Melody Wade

Strategist: McKenzie McCart

Production Company: Station Film

Director: Andrew Wonder

Director of Photography: Ryan Heflant

Executive producer: Stephen Orent

Line Producer: Alon Simcha

Editing House: Hero Post

Editor: Alex Zustra

Producer: Molly Barocco

Sound Design: Bare Knuckles Creative

Sound designer/Audio Mix: Chris Basta

Personalization Partner: Idomoo

Managing Director: Julieta McCurry, Delta Air Lines

General Manager: Kama Winters, Delta Air Lines

Manager: Karla Zientowski, Delta Air Lines

Marketing Specialist: Courtney Adair, Delta Air Lines

Marketing Analyst: Hannah Aldredge, Delta Air Lines