Dodge: "We Will Rock You" by Goodby Silverstein & Partners

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Video advertising:

The All-New Ram 1500 is designed to take on the most epic adventures, including this one - hauling a horde of Vikings across the Icelandic tundra, towing a massive Viking ship, all while singing a fast-paced version of Queen’s “We Will Rock You.” Their journey continues oversea as they row their Viking ship with their beloved truck in tow to America but are in for a shocking surprise. Luckily, they are driving the only truck that is indeed “built for the unexpected.”

With legendary power, performance and dependability, we’re determined to work hard and play even harder, boldly forging ahead to get the job done. 

If you have questions about our products or would like to contact Ram Trucks directly, please use the "Contact Us" option from our website: www.ramtrucks.com

Client: Dodge

Advertising Agency: Goodby Silverstein & Partners, USA