Doritos "The Last Doritos"

If you’ve tried recently tried lacing a grocery delivery order, you may have discovered that the more this health crisis drags on, the longer the grocery delivery timeframes become. A that’s a major problem if you’re running out of Doritos.

Everyone knows that you simply can’t resist a pack of Doritos. From the moment you crack a pack open till you see the last crumb, less than a minute will go by for the entire pack to be downed and forgotten.

So what do you do in times of Corona when you’re in self-isolation and the next grocery delivery isn’t for another two weeks?

The answer: self-mastery and rationing – to make the last crumb last.

Credits: 

Agency Credits: Leo Burnett Israel

Client: Doritos- Strauss Group Israel

CEO: Ori Gal

CCO: Ami Alush

VP Client Services: Idit Zukerman

Creative Team : Meital Miller, Michal Perry

Agency producer:  Menny Zarhia

Account supervisor:  Shiran Feldman

Account Manager: Sapir Yaron

Director, Editor, Photography and Acting : Asaf Asulin 

Marcom: Eva Hasson