90% of men around the world say that their caring side is part of their masculinity and strength. Let’s acknowledge the caring side of men and celebrate their #RealStrength as a true sign of masculinity.
Advertising Agency: The Marketing Arm, USA
President: Tom Meyer // Creative Director: Marc Gilbar // Agency Producer / Account Director: Meg Quinn
Agency Producer: Ben Greenberg / Production Company: Stun Creative / Executive Producers: Mark Feldstein, Brad Roth / Head of Production: Jared Christensen / Line Producer: Richard Sven Shelgren / Director: Rob Meltzer / DP: Eric Haase Editors: Rob Meltzer, Dayne Tanokia / Music: Extreme Music
Composers: Rhian Sheehan, Apra Tony Morley, Rachel Wood