Fiat and The Justice League unite their superpowers for a special mission. We created the HERO HUG: special seatbelt covers which encouraged children to protect themselves in traffic in a fun and entertaining way. Batman, Wonder Woman and The Flash are ready to use their superpowers to protect lives.
Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Vice President: Marcelo Reis / Executive Creative Director: Guilherme Jahara / Creative Director: Rodrigo Jatene
Copywriter: Caio Lekecinskas / Art Director: Rafa Oliveira / Accounts: Pablo Arteaga, Cintia Mourao, Daniela Ferreira, Mirelly Rosa