The Coca-Cola company has launched a new global advertising campaign "The Great Meal". The film is the starting gun for the new Coca-Cola platform that revolves around meals under the claim "Together tastes better" and that will be present in the media throughout the next months.
#togethertastesbetter
The video is directed by Kim Gehrig and it shows images of families across the globe enjoying precious moments in the kitchen and around the table.
Credits
The Coca-Cola Company
Group Director Social Center & Prod IMC: Sarah Traverso
Integrated Marketing Comms Director: Guillermo Gimenez-Brotons
Coke IMC Director: Russ Mischner
VP Coke Trademark: Jaideep Kibe
Coke Brand Director: Erica Tuggle
IMC, Sr Producer: Rebecca Smith IMC,
Sr Producer: Jennifer Kramer
Anomaly Group
Creative Directors: Carlos Alija, Laura Sampedro
Creative Director: Dan Shapiro
Associate Creative Director: Harry Neville-Towle
Executive Producer: Jenn Pennington
Account Director: Alyssa Tacopino
Business Affairs Manager: Bianca Lauria
Somesuch
Director: Kim Gehrig
Executive Producer: Nicky Barnes
Head of Production: Michelle Stark
Producer: Lee Groombridge
Production Supervisor: Luke Thornton
Director's Assistant: Steve Shaw
Global DOP: James Laxton
Global Food Stylist: Katie Giovani
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