Heineken has fun with gender stereotypes in his latest campaign and still no "beer for women"
Who said beer was a male drink? Stereotypes die hard, yet a simple visit to a bar will show you that this drink has no gender, just like cocktails and wine. However, to woo women, alcoholics dare to include fruity tastes and supposedly more feminine designs to please them.
With "Cheers to all", designed by Publicis Italy, Heineken aims to recall that a beer is for the person who orders it, no more no less: the campaign thus stages different stories of bars in which the waiter is always wrong when serving a cocktail and a beer to two people of the opposite sex. The champagne or the cocktail is obviously presented to the woman before the drinks are exchanged.
Advertising Agency: Publicis Italy