Honda invites the European public to feel again sensations that were lost after months of quarantine in the new ad campaign. That is why the "Be Moved Again" spot aims to reconnect on an emotional level with consumers.
As part of the strategy, Honda Motor Europe is offering test drives for its new Honda e electric car.
Fabrice Estève, head of Honda Motor Europe marketing, said: "Brands need to be aware of how the past months affected customers, adjust your communication with emotional intelligence and adapt to the new normal".
Campaign Title: "Be Moved Again"
Brand: Honda Motor Europe
Advertising Agency: Sid Lee, Paris, France
President: Johan Delpuech
Executive Creative Director: Sylvain Thirache
Art Directors: Ludovic Gontrand, Yoann Plard
Copywriters: Chloé Lefour, Jillian Young
Strategy Managing Director: Bruno Lee
Strategist: Trisha Mitra
Group Account Director: Jean-Baptiste Destabeau
Account Supervisor: Nicolas Boivin
Head of Production: Thomas Laget
Producer: Benoit Fernandes
Managing Director: Katsui Ryoichi
Head of Strategist: Masahiko Iiyama
Group Account Director: Ren Masayuki
Director: Yoann Plard
Post-Production Supervisor: Béatrice Cousin
Grading: Maxime Mourey
Editing: Eymeric Nicolas
Sound Studio: Benzene
Music: Uprise/ Benzene