Covid-19 has forced millions of people into their homes and left as many cars locked into the garages. Except for one. Taking advantage of the Audio 8D trend and the iconic sound of Lamborghini engines, we created the first immersive experience made by the sound of the Aventador, Huracán and Urus engines.
Lamborghini fans all over the world were able to enjoy the car of their dreams while sitting in the comfort and safety of their homes. The experience - enjoyed only with headphones - has garnered millions of views and an extensive reach on Lamborghini social media.
Advertising Agency: Havas Milan (Providence)
Deputy Executive Creative Director: Azeglio Bozzardi, Martino Lapini
Senior Art Director: Claudio La Ragione
Senior Copywriter: Paolo Marella
Account Executive: Eleonora D’Alfonso
Social Media Manager: Andrea Macrì
Producer: Alessandro Sardini
Production: Disc To Disc