IKEA: "A Better World Starts at Home" by Anomaly

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Accidental Environmentalists - A Better World Starts at Home

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IKEA is in pursuit of an audacious ambition: to help 1 billion people live better lives within the limits of the planet by 2030. In an effort to help reach its goal, IKEA has also committed to using only renewable and recycled materials in its products by 2030, sourcing only recycled or renewable wood by 2020 and producing as much renewable energy as it consumes by 2020.

You can live a more sustainable life at home that is better for the planet and your wallet. Things like reducing food waste, eating more plant-based foods and hanging your clothes to dry, may seem small – but small actions all add up. At IKEA we have many affordable products and solutions to help you reduce waste, energy and water consumption

Advertising Agency: Anomaly

Production Company: Newland
Director: Casper Balslev
Director of Photography: Sebastian Winterø
Executive Producer: Thor Brammer Jacobsen
Producer: Sandra Heavey
Editing House: Littlemachine
Editor: Peter Brandt
Colorist: Sofie Borup / Company 3 NY
Audio Mix: Alex Nicholls-Lee / WAVE Studios Amsterdam

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