Home is a place where kid’s talents start and grow. That is why IKEA wants parents to listen to kid’s opinion even in home furniture issues. To help kids to communicate with parents and unleash their imagination IKEA gave them the freedom to make the advertising campaign during the whole 2013 year.
Advertising Agency: Instinct BBDO, Moscow, Russia
Creative Directors: Roman Firainer, Yaroslav Orlov / Digital Creative Director: Nikolai Fabrika
Art Director: Nikolya Pere / Copywriter: Maria Borzilova
Digital Art Directors: Christofer Weider, Max Demkin
Design Director: Nick Markelov / Strategic Planners: Svetlana Rogova, Matvei Choudnovski