Irish Rail - Relaxed Fares

Based on watching two men on the train fall asleep in front of each other, when we were asked to find an interesting way to handle the standard Autumn Sale message for Ireland's national train company there was only one way to do it.

Advertising Agency: Publicis, Ireland

Creative Director: Carol Lambert / Art Director: Cian Tormey
Copywriter: Enda Mac Nally / Account Director: Shona Byrne
Account Manager: Karen Austin / Agency Producer: Cherie Clarke
Producers: Andy Bradford, Debbie O'Doherty / Production Company: Sweet Media
Director: Luke Franklin / Photographer: Finn Richards