Jaguar "Striking From Every Angle" by Spark44

Ad Agency
Video advertising:

Jaguar has collaborated with electronic dance music DJ/producer Hannah Wants and actor Christina Chong to celebrate the new Jaguar E-PACE SUV.

British/Chinese actor Chong is filmed driving the E-PACE in London, soundtracked by Wants' new single Lift Off. The new TV advert, Striking From Every Angle, is the latest instalment of Jaguar Creators, a series of collaborations with talented creative artists.

The musical accompaniment is provided British DJ and producer Hannah Wants, a former professional footballer, whose new single with Nathan Nicholson, Lift Off, has been adapted exclusively for the campaign. Wants’ latest track has already featured in the top ten of Spotify’s UK House Music playlist and the Electronic Rising playlist top five.

Jaguar Land Rover is close to my heart as my dad was an engineer there for more than 30 years. To be approached by the brand to work with them on their new E-PACE campaign is a great achievement and I feel honoured they have chosen Lift Off.

Her work on the new Jaguar E-Pace campaign is Jaguar’s second foray into dance music, following a collaboration with American DJ/producer MK to launch the new F-PACE SUV earlier this year. Jaguar is committed to supporting the creative industries and emerging talent.

The new E-PACE compact performance SUV is available with both plug-in-hybrid and mild-hybrid electric powertrains. Its upgraded interior features Jaguar’s intuitive new Pivi Pro infotainment, with Software-Over-The-Air capability ensuring both infotainment and vehicle system updates are installed seamlessly and remotely. Optional cabin air ionisation with PM2.5 filtration captures ultrafine particles and allergens for enhanced occupant wellbeing.

Our new global strategy, called Reimagine, sets out Jaguar's future as a pure electric luxury brand with a dramatically beautiful portfolio of emotionally engaging designs and pioneering next-generation technologies.

Today the new E-PACE showcases its unique design, hybrid powertrains and cutting-edge infotainment. We're thrilled to celebrate it with such creative women as Hannah and Christina, who embody the fearless creativity that sets Jaguar apart.

Advertising Agency: Spark44

Client: Jaguar

Global Chief Creative Officer: Brian Fraser
Creative Directors: Matt Statham, Dan Drage
Creative Team: Richard Fox-Robinson, Jamie Woodington
Account Management: Jon Busk, Mikaela Green, Isabella Forbes
Agency Producers, AV: Slavica Delevic, Savana Jones Middleton, Ellee Prior
Agency Producer, Print: Lee O’Hare 
Edit: George Guest, Nick Southwell
Production Company: Mad Cow Films
Director: Hans Emanuel
Exec Producer: Pete Chambers
Producer: Jonas Blanchard
DoP: David Procter
Production Manager: Chloe Fernandes
Production Assistant: Lily Breaks
Editor: Giacomo Prestinari
Post Production: JAM VFX
Post Producer: Evren Olgun-Knight
VFX Supervisor and Lead Flame Artist: Mark Robinson
Colourist: David Ludlam 
Audio Post Production: James Saunders

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