KFC Kentucky Burger "Colonel Sanders is the Most Wanted Man in Kentucky"

Colonel Sanders is the Most Wanted Man in Kentucky in New Spot from Sid Lee Paris and KFC

The (French) colonel is back, and he’s on a new mission. Last year the fast food brand heated up the market in France, increasing sales 9% from the previous year. But the colonel won’t stop there. The impressive results are only spurring him on in his next mission – to encourage allFrench people to taste KFC. The brand is planning to draw in new diners with a series of limited time offers, starting with the Kentucky Burger.

To promote the launch of the KFC Kentucky Burger, the most all-American of sandwiches, the Colonel is heading west, back home to Kentucky, where he’s the most wanted man. The best sheriffs, and the worst bandits, gold miners on a donkey, and families in covered wagons - everyone’s after the Colonel. They’re all relentlessly searching, day and night, not because his head is on a wanted poster… but to get a chance to taste the new Kentucky burger.

In this film, directed by Martin Jalfen (Birth), we find everyone in a very packed line in KFC’s very first drive-thru. A trip back in time, orchestrated by KFC France’s agency,  sid lee Paris.

Celine et Clement Mornet·Landa (CDs, sid lee Paris) explain : “In this film we find all the anachronisms of a Wild West drive-thru: a line of wagons and horses,  the menu, a speaker box, even tables on the outside terrace."

A restaurant where cowboys even exit through the window, saloon-style. All these details take us back into the wild west.

Mehdi Benali (Managing Director, sid lee Paris) : “The idea was to reconnect with KFC’s origins, while honoring Kentucky. We had to treat this imaginary stereotypical US the KFC way, in perfect harmony with the generous and simple gourmandize that makes this brand so loved.”

The film will be accompanied by a print campaign, and will also include an Instagram filter so users can try on the Wanted Colonel look for themselves.

Credits : 

Client: KFC France 

Managing Director: Cedric Losdat 

Chief Marketing Officer: Isabelle Herman 

Head of sales & Advertising: Pierre Cailleau 

Senior Brand Manager: Geraldine Neveu 

AGENCY: SID LEE PARIS 

Chairman - Executive Creative Director: Sylvain Thirache 

President: Johan Delpuech 

Creative Directors: Céline & Clément Mornet-Landa 

Managing Director: Mehdi Benali 

Art Director: Jessy Kikabou 

Copywriter: Chloé Lefour 

Senior Creative: Julien Sens 

Group Account Director: Héloïse Marchal 

Senior Account Manager: Camille Caucat 

Account Executive: Yoann Deminiac 

Head of Social Media: Alexandre Ponte 

Social Media Manager: Elise Lassimoulie 

Head of production : Thomas Laget 

TV producer : Benoit Fernandes 

PRODUCTION : 

Production Director: Caroline Habchi 

Service Production : Lucky Rabbit 

Post production: Laurence Vidot 

Post production: Mathematics 

Chief Decorator: Pierre Pell 

Dop: Ray Coates 

Director: Martin Jalfen 

Producer: Arthur Emorine 

Assistant Director: Jacques Eberhard 

Editing: Lucas Nolla 

Color Grader: Matthieu Caplanne 

Production Assistant: Amandine Rouanne 

Culinary Stylist: Valery Droue