Here's the new commercial KFC has launched to promote its new Great American Bites menu and the "Real American Flavors" in order to get a better emotional approach and emphasize its American History.
The video explains us the story of two real-life cowboys, a father and a son, in a very special moment: the first rodeo of the boy. During the spot we can appreaciate all the emotions, feelings and sensations of the dad. Finally we see how both share a nice moment eating together a bucket of KFC.
Advertising Agency: BBH, London, UK
Director: Jeff Labbe / Creative Director: Hamish Pinnell
Creatives: Shelley Smoler, Raphael Basckin / Strategic Business Lead: Sian Cook
Team Manager: Helen Campbell Borton / Team Director: Leo Sloley
Strategy Director: Ross Berthinussen / Strategist: John Jones
Assistant Producer: Adam Reid / Production Company: Academy Films
Producers: Natalie Parish, Amy Appleton / Executive Producer: Lizie Gower
DoP: Nicolas Balduc / Post Production: The Mill
Editor/Editing House: Joe Guest / Final cut
Sound: Dan Beckwith / Factory