The short film, produced by the David & Goliath creative agency, starts from the premise of putting cars at the centre of an action movie, an unexpected approach for a promotional material destined to amaze.
The story allows KIA to show eight of the top models of the brand, the respective technology and the safety devices. The story unfolds in one night. The protagonist tries to escape from the situation in which he has placed himself, and for various reasons, eight models of the brand end up at the center of history: Forte, Soul, Stinger, Niro EV, Niro HEV, Seltos, Sportage and Sorento.
"You can’t outrun the past. But one man will try to outdrive it. One getaway driver. Eight cars. One shot at redemption."
Advertising Agency: David&Goliath, USA