Kit Kat "Even your GPS/Siri deserves a break"

Ad Agency
Video advertising:

"Have a break, have a Kit Kat" This sentence is part of the iconic slogans of the brand. Used since 1957, this signature is now part of everyday vocabulary.

Allied with the Publicis Dubai agency, the Nestlé brand once again offers a well-deserved break, but this time, a break from technology.

These two films directed by Vincent Lobelle remind us that everyone deserves a break… including technology. In offbeat tone, the campaign highlights what many can feel at work. What if it's Kit Kat time for you?

Advertising Agency: Publicis Middle East, UAE

Production House: Prodigious
Executive Creative Director: Rana Najjar
Creative Director: Mohamed Bareche
Copywriter: Hani Mohsen
Senior Art Director: Mohamed Youcef El Naggar
Art Director: Saaniya Abbas
Planning Director: Jala Fawaz
Client Services Director: Maya Khammar
Associate Director: Abdel Rahmane Hassouna
Senior Communication Executive: Sabine Abdallah
TV Producer: Mayssa Mohamed Ali Al-Azem
Director: Vincent Lobelle
Business Executive Officer / Nestle: Emile Douaihy
Brand Communication Manager: Mayssa Abed
Brand Manager: Ghaith Hamed
Brand Manager: Ziad Jabi