Started 35 years ago, what was once meant to be a temporary operation has since become an association that has distributed millions of meals to the underprivileged. This year Restos du Coeur is needed more than ever, and so is in need more than ever. To raise awareness and encourage donations, the organization, Brand Station & Change and Birth created "We Still Need Us".
When Coluche created Les Restos du Coeur, he would have never guessed that his "little idea" - which was supposed to be temporary - would still be very relevant and even more important today, in 2020.
Indeed, since the first lockdown, Les Restos du Coeur has witnessed a considerable increase in the number of people needing its help.
In the face of this poverty outbreak, les Restos du Coeur, now more than ever, need the help of all those who are willing to lend a hand, whatever form it takes. The association launches a strong and poignant film to call for donations, which will be broadcast on TF1 on Tuesday, November 24th.
The film - created by the agencies Brand Station and Change, directed and produced by Birth - depicts an ideal world where no one needs the help of the association and its volunteers anymore. But the reality is very different.
France is reaching an alarming state: nearly 10 million people live in poverty today, meaning Les Restos du Coeur are more needed than ever. In turn, they also need everyone more than ever, to help those in need and raise awareness about their fight against poverty and exclusion.
BRAND : Les Restaurants du Cœur
Campaign: On a toujours besoin de nous
Product group head: Les restaurants du Cœur
AGENCY: BRAND STATION & CHANGE
C E O: Patrick Mercier
Executive Creative Director: Samy Benama & Damien Guiol
Art Director & Copywriter: Samy Benama & Damien Guiol
Account director: Laëtitia Neves
Head of production: Laëtitia Neves
Production Company: Birth
Producer CEO & Founder: Hugo Legrand-Nathan
DOP: Michal Babinec
Assistant Director: Valentin Guiod
Line producer: Maxime Gallet
Production Assistant: Sarah Chayeb
Production Assistant: Louis Pata-Lavigne
Storyboard: Delphine Lhomme
Post-producer: Morgan Mirza & Johan Luce Antoinette
Editing: Alejandro Garcia
Grading: Muriel Archambault
Sound studio: Chez Jean - Patrick Abrial - Remerciements à Olivier Arson
Producer-director: Guillaume Samot