Lexus: "Takumi A 60,000 hour story on the survival of human craft" by The&Partnership

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Takumi Craftsmen 60,000 Documentary Trailer

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The documentary is a character-driven portrait, directed by Chef’s Table Director, Clay Jeter and produced by Saville Productions--who has been behind branded feature films for other top brands including Netscout, Adidas, Johnson&Johnson and several others.

The documentary premiered at the DOC NYC film festival in New York and follows four Japanese artisans who are dedicating their lives to their crafts, including a double Michelin starred chef, a traditional paper cutting artist, an automotive master craftsman and a carpenter for one of the oldest construction companies in the world. The film is unique in that the medium is also the message. There will be a feature length version plus a ‘60,000’ hour cut which loops scenes of each Takumi’s essential skills of their craft they repeat over and over again to highlight the hours, days and years of practice involved.

Takumi - A 60,000-hour story on the survival of human craft - follows four Japanese artisans who are dedicating their lives to their crafts, including a double Michelin starred chef, a traditional paper cutting artist, an automotive master craftsman and a carpenter for one of the oldest construction companies in the world.

Narrated by Former British Museum Director Neil Macgregor and including interviews from world experts in craft and AI, it asks how we will honor and preserve human craft as simultaneously we design machines to act more precisely and faster than humans ever can.

“The concept of Takumi has physically and philosophically been at the core of the Lexus brand since it started 30 years ago.” Said Spiros Fotinos, Head of Global Brand at Lexus International. “Our Takumi masters have over 60,000 hours (30+ working years) of experience developing their craft. To celebrate the brand’s anniversary year, we wanted to capture the essence of Takumi – and their 60,000-hour journey - on film.”

Viewers can enjoy the 54-minute version or sit and watch the 60,000-hour version on www.takumi-craft.com that allows them to soak up the level of dedication and commitment it takes to achieve a special kind of mastery.

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