The manliest low-calorie soda

Ad Agency
Video advertising:

Before we had tablet computers, computers, power steering, and vegans -- men had non-ironic beards, hawk friends, and the ability to live off the land with nothing more than a Dr Pepper TEN.

To train a wild hawk to retrieve Dr Pepper TEN from the wilderness, you need to master the cry of the hawk. To master the cry of the hawk, it helps to name the hawk Gary. No one knows why, it just does.

Chief Creative Officer: Mark Hunter / Group Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo / ACD, Art Director: Erick Mangali
ACD, Copywriter: Ryan Lehr / Copywriter: Trey Tyler / Art Director: Jacob Abernathy
Director of Integrated Production: Vic Palumbo / Director of Content Production: Victoria Guenier
Executive Producer: Lisa K. Johnson / Producer (Post): Matthew Magsaysay
Production Company: Imperial Woodpecker / Director: Stacy Wall / Executive Producer/Managing Partner: Doug Halbert
Producer: Jeff Shupe / Director of Photography: Corey Walter / 1st A.D.: Miles Johnstone
Editorial Company: Cut and Run / Editor: Frank Efron / Assistant Editor: Jeff Carter
Managing Director: Michelle Burke / Executive Producer: Carr Schilling / Senior Producer: Christie Price
Visual Effects Company: The Mill / Executive Producer: Sue Troyan / Producer: Jess Ambrose
Music/Composer(s): Massive Music / Creative Director: Tim Adams / Executive Producer: Scott Cymbala
Composer: Tim Adams / Producer: Jessica Entner / Sound Designer Company: Massive Music
Sound Designer: Dean Hovey / Audio Post Company: Lime Studios / Mixers: Mark Meyuhas
Assistant Mixers: Matt Miller / Executive Producer: Jessica Locke