Mentos Smoothies "Made from Awesome"

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Advertising Agency: Isobar, Sydney, Australia

General Manager: Thomas Tearle
Creative Directors: Jack Delmonte, Hadleigh Sinclair
Creative Leads: Phil Robbie, Cat Williams
Strategy Lead: Rachel Pool
Group Account Director: Emily Taylor-Delplanque
Account Director: Amelia Bryant
Head Of Production: Iain Todd
Senior Content Producer: Tom Pearce
Client: Perfetti Van Melle
Production Company: Passion Pictures

"Since the iconic Freshmaker work in the 80’s, Mentos has always used a quirky brand of humour to deliver it’s brand message. The new ‘Made from Awesome’ platform delivers a fresh and updated Mentos brand personality to a new generation of consumers, whilst reminding them that our product is made with a perfect mix of great tasting stuff and a hefty dose of fun. Without revealing all our trade secrets, we can tell you that ‘awesome’ is pushed into every little candy coming off the line." - Samantha Hansen, Country Manager, Perfetti Van Melle

"It’s been a privilege to work on Mentos. For years they’ve held a very special place in our car consoles. There’s something unique about the flavours and we’ve always felt there was more to them than meets the tongue. So for their new brand platform the Isobar team, alongside wonderful clients Perfetti Van Melle and Stuart Alexander & Co, and the talented people at Passion Pictures, wanted to uncover what exactly makes them taste so awesome. We’ve had more than a little fun showing how awesomeness is injected into all the products across the Mentos range." - Jack Delmonte and Hadleigh Sinclair, Creative Directors of Isobar

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