Mercedes-Benz: TheBigRace between the Tortoise and the Hare

Ad Agency
Video advertising:

The storybook legend of two woodland creatures racing for forest dominance gets a fresh, modern spin thanks to a special guest appearance by the 2016 Mercedes-AMG GT S, the all-new high performance sports car built by Mercedes-AMG engineers to take on all challengers. It's a fun, thrilling, action-packed tale featuring a hare, a tortoise and 503 horses. Visit to learn more about #TheBigRace between the Tortoise and the Hare, brought to you by Mercedes-Benz.

Advertising Agency: Merkley + Partners, USA

Executive Creative Director: Andy Hirsch // Group Creative Director / Copywriter: Chris Landi / Associate Creative Director / Art Director: Kirk Mosel // Director, Broadcast Production: Gary Grossman / Senior Producer: Alex Kobak
Production Company: RSA / Director: Robert Stromberg / Director of Photography: Paul Cameron / Executive Producer: Tracie Norfleet / Line Producer: Alejandra Quesada / Production Designer: Jan Roelfs / Editorial: Cut & Run/ NY // Editor: Steve Gandolfi / Assistant Editor: Stacy Peterson / Producer: Ellese Jobin // Executive Producer: Raná Martin // Post Production/Animation/VFX: MPC / NY // Creative Director, VFX: Alex Lovejoy
3D VFX: Supervisor: Chris Bernier / Lead Animator: Graeme Revell / Managing Director: Justin Burkman
Executive Producer: Camila De Biaggi / Producer: Vic Lovejoy / Music: Woodwork Music / Sound Design: Bill Chesley / Henry Boy // Mix: Philip Loeb / Heard City / Grade: MPC NY / Colorist: James Tillett