Miller Lite is launching a efficacious new campaign focused on reimagining the iconic "It's Miller Time" for today's generation of drinkers.
The campaign makes a bold statement about consumers' dependence on social media and aims to inspire them to get back to enjoying beers with friends, or Miller Time, which the brand describes as "The Original Social Media." As part of the campaign, led by DDB Chicago, Miller Lite will debut a new television spot during Game 1 of the World Series, aptly named "Followers."
The hero spot, directed by Ringan Ledwidge, brings social media to life like never before, imagining what a world would look like if followers literally followed us. To complement the “Followers” spot, Miller Lite will be the first brand to boldly ask consumers to “unfollow us to the bar.” When you unfollow Miller Lite on Facebook or Instagram, you could receive a free Miller Lite to enjoy Miller Time with friends.
Director: Ringan Ledwidge
Chief Creative Officer: Ari Weiss
Chief Creative Officer: John Maxham
Group Creative Director: Myra Nussbaum
Assoc Creative Director: Nick Howard
Assoc Creative Director: Nick Stoner
Executive Producer: Keith Jamerson
Executive Producer: Joe Biggins
Executive Producer: Jeff Shupe
DoP: adam arkapaw