Mizuno: invisible athletes

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Invisible Runners Mizuno

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Garbage collectors are true marathon runners of everyday life. They can run roughly 20 kilometers without even noticing. At the end of 2014, Mizuno prepared a tribute for these "invisible athletes." During the week of Christmas, the brand followed the routine of this team through the streets of São Paulo. There were 40 hours of footage and research, streets run, and lots of garbage collected to understand the dynamics of collectors. The result of this project is a mini-documentary that has just been launched on the brand's Facebook page and YouTube channel.

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Executive Creative Directors: Fabio Fernandes, Eduardo Lima / Creative Directors: Pedro Prado, Rodrigo Castellari
Creatives: Rodrigo Visconti, Pedro Hefs / Account supervisors: Marcello Penna, Thiago Iusim, Andrea Almeida, Maria Eduarda Navarro, Luiz Ortega / Media: Fabio Freitas, Maurício Almeida, Luana Gallizzi, Henrique Fogaça, Gabriela Guedes / Planners: José Porto, André Foresti, Danilo Lima, Gabriela Sanchez, Flavia Nogueira
Agency Producers: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
Production company: Urso Morto / Director: Fabricio Brambatti / Executive producer: Fabricio Brambatti / Casting: Gustavo Tranquilin / Post production: Raphael Enes / Sound house: Paulo Akio / Producer: Paulo Vicente / D.O.P: Gabriel Bianchini

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