We are very proud to be part of bringing to life a new campaign to promote Mountain Dew's new Green Label Art Shop Series greenlabelart.com. The campaign is part of the festivities for the 2010 Dew Tour. This spot was directed by our very own Evan Dennis, who worked with our friends at integrated marketing agency TracyLocke. The :30 broadcast/web spot promotes Mountain Dew's new signature product design born of the collaboration between professional skater, actor and artist Paul Rodriguez and famed artist Don Pendleton.
Advertising Agency: TracyLocke, USA
Creative Director: David Hohman / Art Director: Campbell Hooper / Director of Broadcast Production: Monica Victor
Producer: Kiri Carch / Account Director: Jim Ryan / Senior Account Executive: Andrew Spring / Production Company: Shilo
Director: Evan Dennis / Director of Photography: Max Goldman / Compositing: Gabriel Regentin / 2D Animation: Gerald Soto, Helen Kim / CG Lead: Warren Heimall / 3D Rigging and Animation: Henning Koczy / Additional 3D Animation: Richard Cayton / 3D Modeling: Krzysztof Fus, Jesper Lindborg / 3D Tracking: Steven Hill / 3D Artist: Eric Xu
Storyboard Artist: Fred Fassberger / Roto Artists: Helen Kim, Adam Grabowski, David Marte / Editor: Eli Mavros / Assistant Editor: Hedia Maron / Producer: Mariya Shikher / Line Producer: Chris Palladino / Head of Production: Julie Shevach / Executive Producer: Tracy Chandler / Telecine: Company 3 / Colorist: Tom Poole / Music: "The Funk" by Oh No
Sound Design/Mix Company: AudioEngine / Sound Designer/Mixer: Tom Goldblatt / VO Talent: Paul Rodriguez