In this film we observe an RS 4 cooling down after it’s been driven hard and fast, like a thoroughbred after a race. Its engine is off, and it never moves from its garage location as we pan around all the detail of the car cooling down.
The sizzling brake pads, the glistening exhaust, the engine fan crackling all hint at how fast it has driven, without showing any of it.
Advertising Agency: BBH, UK
Creative Team: Vinny Olimpio, Uche Ezugwu / Creative Director: Ian Heartfield / Strategy Director: Damien Le Castrec
Head of Strategy: Will Lion / Business Lead / Head of Account Management: Polly McMorrow / Account Manager: Bella Bertolotti / Account Director: Naphtali Torrance, Piers Raffo / Producer: David Lynch / Production Company: Pulse FIlms
Director: Dan DiFelice
Executive Producer: James Sorton / Producer: Jess Ensor / DoP: Sebastian Blenkov / Post-production: The Mill / Editor / Editing House: Trim /Sound: String & Tins