The New York Times "Alexa Reads The News"

While journalism is plagued with various issues, there is one which is often ignored. Our inability to distinguish fact from opinion. New York Times in partnership with Amazon Alexa used the most popular way of listening to headlines, through voice assistants, to help people recognize the difference. 

Brand: The New York Times
Campaign Name: Alexa Reads The News
Published In: July 2019
Contributors: Apaar Singhal, Yashashree Samant - Copywriter, Siddhant Karale - Art Director, Mehak Marwah - Creative Strategist
School: Miami Ad School, Mumbai