Nike Genealogy of Innovation

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Nike Genealogy of Innovation

Would you please Like and Share this website!

The good folk at Nike EHQ approach us to bring their Genealogy of Innovation campaign to life. The films tracks back to Nike's humble beginnings and takes us on a journey through their key innovative designs across seven, game-changing eras! 7 Films, 43 years of history and 200 shoes, all in under 2 minutes.... Class Dismissed!

Creative director: Ingi Erlingsson
Motion Graphics Lead: Alex Fernandez
Producer: Ant Baena
Photography: Iris Erlingsdottir
Design: Alex Fernandez, Max Englehart, Pablo Lozano, Wojtek Szklarski, 
Animation: Alex Fernandez, Max Englehart, Stefan Falconer, Miquel Rodriguez, Pietro Furrbato, Miro Klasinc
Edit / Compositing: Alex Fernandez, Max Englehart, Stefan Falconer
Additional Credits (Renaissance):
Creative Direction: Golden Wolf
Direction & animation: Physalia
Production: Blackbox
Music and Sound design by Echoic Audio echoicaudio.com/

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