Nike and Korean American rapper Jay Park launched a new advertising campaign in South Korea. The commercial was created by Wieden + Kennedy in Tokyo and features celebrities like: Olympic hopeful SukHee Shim, HyunMin Han, Korea’s first half Korean, half-Nigerian model; Jessi, a top Korean female rapper; players from the South Korean National Ice Hockey Team and HyunMi Choi, world champion female boxer.
Global Chief Creative Officer - Susan Hoffman
Creative Director - Azsa West
Copywriter - Jason Scott
Art Director -Jordi Luna