Nivea: "The Man Who Changes Mondays" by Cheil

Whether it’s a smile or a kind word, Jamaican born Londoner Carl lives by his belief that a little care does wonders. A train announcer with a heart of gold, he makes London commuters smile. Big up!

Advertising Agency: Cheil, UK

Client: Nivea

Strategic Lead: Mareike Jaensch
Executive Creative Director: Russell Schaller
Creative Director: Christine Jones
Creative Team: Sam Shepherd, Chloe Davies
Account Director: Lynn Reilly
Agency Producer: Sam Balderstone
Director / Production Co: Ollie Sindle, Jel Groman
Producer: Andy Harvey
Editor: Kieran Buckley
Typographer: Simon Hawes
Media Planning/Buying: Wavemaker