Novartis "Tame Your Migraine"

With new preventive treatments now available for migraine, a unique approach was required to cut through a category full of clichés and get patients to demand more from their specialists. So for the first time, migraine is depicted as a dark, creeping, amorphous monster stalking people who are trying to go about their daily lives – all inspired by the descriptions given by migraine patients themselves. The message however is positive; the patients are no longer being controlled by this debilitating disease. Finally it’s possible to Tame Your Migraine.

Client: Novartis

Advertising Agency: Havas Lynx Group, Manchester, UK

Creative Director: Lou Shipley
Art Director: Rob Jenkins
Copywriter: Lou Shipley
Director: Nick Jay
Production: MTP / Scotland