Nurofen "What The @*!$ ?"

Nurofen drops the F-bomb with a disturbing new tv commercial.

Advertising Agency: McCann, London, United Kingdom

Chief Creative Officers: Rob Doubal, Laurence Thomson
Creative Directors: Rob Webster, Alexei Berwitz
Senior Creatives: William Cottam, James Crosby
Managing Partner: James Latham
Account Directors: Annabelle Black, Shaun Geary
Senior Project Manager: Chloe Lockett
Head Of Strategy: Karen Crum
Communications Partner: Nick Kavanagh
Planning Director: Jonathan Brown
Senior Planner: Matilda Ruffle
Planner: Emily Ellis
Head Of Art: Dan Howarth
Designers: Jonathan Harper, Matthew Thomas
Production Company: Craft, London
Chief Production Officer MWG: Sergio Lopez
Head Of Integrated Production: Sophie Chapman Andrews
Executive Producer: Juan Torres
Producer: Duncan Groves
Director: Blake Claridge
Editor: Matt Dollings
Sound Engineer: Giselle Hall