Old Spice: The Bar Soap

Ad Agency
Video advertising:

While the fabled isle of Fiji may or may not actually exist, new Fiji Bar Soap from Old Spice definitely does exist, probably at a grocery store or a sports area or somewhere else.

Freshness is a man's ticket to ultimate success. Or it might cause extremely expensive property damage. Something will definitely happen when you shower with new Old Spice bar soap.

Advertising Agency: Wieden + Kennedy, Portland, USA

Creative Director: Jason Bagley, Craig Allen / Art Director: Croix Gagnon / Senior Producer: Lindsay Reed
Executive Creative Director: Joe Staples, Susan Hoffman / Production Company: Biscuit Filmworks, Revolver
Director: Steve Rogers / Editor: Richard Orrick / Editorial Company: Work Post Films
Vfx: The Mill / Music Company: Libman Music

Client: Old Spice