Pepsi "Family"

Ad Agency
Video advertising:

Pepsi Cola in China is well known for producing celebrity-studded Chinese New Year extravaganzas every year. For 2013, we created something a little different for them. While the main commercial was being filmed, we went behind the scenes to ask the stars involved very personal questions about what and who represents "family" to them. Their answers were stitched together, in addition to those from ordinary people, in a documentary that asks all of us never to forget, in the season of family reunion, the "family" we chose along life's journey. "It's not just the family we have, it's also the family we choose."

Advertising Agency: Civilization, China

Production House: Key Point / Director: Anthony Levi Kho
Cinematographers: Anthony Levi Kho, Kar-Shun Soo / Producers: Chris Tsao, Wayne Woo
Post Production House: TPO, Live Plus / Offline Editor: Fan Fan, Denney Ni
Online Editor: Cici Deng / Colourist: Jimmy Wang
Music Production House: Soundness, Drum Music / Composers: Andrew Lok, Eddie Chung
Music Arrangement: Eddie Chung, Kevin Shih, Zhi-Wen Jin (Cover of "We are a family")