Planet Fitness: Judgement Free Zone philosophy

Video advertising:

Planet Fitness is known for our absurdly low prices, our Lunk Alarm, and most of all perhaps, for our Judgement Free Zone philosophy, which means members can relax, get in shape, and have fun without being subjected to the hard-core, look-at-me attitude that exists in too many gyms. We provide clean, stylish, hassle-free health clubs nationwide, filled with tons of brand-name cardio and strength equipment, and a lot of happy people. If you're looking for a comfortable, friendly place to exercise, and like a great deal, then you'll love our Planet Fitness gyms. We hope you will check out our very popular 30 Minute Express Workout, as well as our Free and Unlimited Fitness Training classes!

Advertising Agency: Red Tettemer + Partners

Chief Creative Officer: Steve Red / Executive Creative Director: Steve O'Connell
Creative Directors: Bryon Lomas, Todd Taylor, Joey Crawford / Associate Creative Director: Clarence Bradley
Art Directors: Bryon Lomas, Todd Taylor / Copywriters: Joey Crawford, Clarence Bradley
Producer: Joe Mosca / Account Executives: Perry Morris, Elizabeth Latham / Production Company: Biscuit Filmworks
Director: Mike Maguire / Director of Photography: Neil Shapiro / Executive producer: Colleen O'Donnell
Line Producer: Scott Kaplan / Editing House: Red Tettemer + Partners / Editor: Vic Carreno
Producer: Joe Mosca / Colorist: Janet Falcon / Shooters Post and Transfer
Audio Engineer: Bob Schachner / Shooters Post and Transfer / Music House: Milkboy Recording / Composer: Tommy Joyner / Producer: Cody Cichowski