Plastic Change "The Plastic Issue" by Hjaltelin Stahl

Ad Agency
Video advertising:

On World Ocean Day 2019, shortly after the release of Sport’s Illustrated Swimsuit Issue, we released ‘The Plastic Issue’. The World’s first swimsuit issue that bares the naked truth about plastic pollution. 

Take the pledge and reduce your own everyday plastic use at

Advertising Agency: Hjaltelin Stahl, Copenhagen, Denmark

Chief Creative Officer: Nicolai Stahl
Executive Creative Director: Simon Engstrøm
Creative Director: Lasse Vintersbølle, Jabali Ravn
Senior Art Director: Nicolai Dimon
Account Director: Pernille Tramp
Strategic Planner: Katrine Mehl
Senior Influencer Consultant: Robert Preuss
Social Business Director: Jacob Benzon
Social Business Assistant: Stine Feddersen
Design Director: Dennis Lynge
Photographer: Dennis Stenild
Model: Solveig Mørk
Producer: Kristoffer Kosloff
Video Edit: Mark Alexander Pilegaard, Morten Pelch
Sound Design: Johan Høyer, Jason Luke
Web Developer: Stephan Friedli
Assistant Web Design: Morten Bak
Data & Insight Consultant: Linda Gomez
Makeup Artist: Gudrun Kosloff


"Did you know that every piece of plastic ever made still exists? It’s true. You see, it takes at least 500 years for plastic to degrade. Now, consider the fact that more than 9 million tons of plastic waste enter our oceans every year. If we continue down this path, the amount of plastic will outweigh the amount of fish by 2050. And it’ll only get worse. To save our oceans and beaches from drowning in plastic, we need to act now. And guess what? You have the power to make a wave of change. To turn the tide. It’s pretty simple, really. You just need to reduce your everyday plastic use. And you can start doing it right now."

Pledge to reduce your plastic use

I hereby pledge to reduce my plastic use in my everyday life. A promise I intend to keep for the planet and the next generations.

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