In Acne's latest commercials for the Swedish electric car brand and the model Polestar 2, the agency highlights the benefits that the car's human characteristics bring.
This summer, the launch of Gothenburg-based and Volvo-owned car brand Polestar's second model, Polestar 2. As the first car ever, it has a built-in and integrated infotainment system from Google Android. As smartphones and speakers, it is fully voice-controlled and can act on commands such as getting directions, making shopping lists, calling contacts and telling jokes - with the sole purpose of enhancing the driving experience.
Acne launch "The Human Car", which shows the car in a variety of contexts aimed at showing Polestar 2 as the ultimate travel company.
The campaign was launched internationally last week and the media mix includes TV, Youtube, print, outdoor and social media.
Executive Creative Director: Johan Bello
Client Director Global: Niclas Bergström
Client Director Nordics: David Klagsbrun
Account Manager Global: Alice Kruger Santucci
Account Manager Nordics: Elin Gummesson
Creative Lead: David Aronson
Craft Lead: David Hammarström
Art Director: Chris Hagberg
Copywriter: Joakim Lingström
Final Art: Patrik Gullbert
Final Art: Henrik Åkerberg
Planner: Matthew Hearle
Jr. Planner: Kristina Båth
Agency producer: Olle Lindgren
Director: Tomas Skoging
Producer: Robert Feniger
Executive producer: Fredrik Skoglund
Chief Marketing Officer: Tim Heldmann
Creative: Viktor Vahl
Strategy: Magnus Brodd
Campaign Lead: Anna Falk
Brand: Pär Heyden
Media: Nina Bergman
Nordics: Nils Rylén