Polestar 2 "The Human Car"

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Polestar 2 "The Human Car"

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In Acne's latest commercials for the Swedish electric car brand and the model Polestar 2, the agency highlights the benefits that the car's human characteristics bring.

This summer, the launch of Gothenburg-based and Volvo-owned car brand Polestar's second model, Polestar 2. As the first car ever, it has a built-in and integrated infotainment system from Google Android. As smartphones and speakers, it is fully voice-controlled and can act on commands such as getting directions, making shopping lists, calling contacts and telling jokes - with the sole purpose of enhancing the driving experience.

Acne launch "The Human Car", which shows the car in a variety of contexts aimed at showing Polestar 2 as the ultimate travel company.

The campaign was launched internationally last week and the media mix includes TV, Youtube, print, outdoor and social media.


Executive Creative Director: Johan Bello

Client Director Global: Niclas Bergström

Client Director Nordics: David Klagsbrun

Account Manager Global: Alice Kruger Santucci

Account Manager Nordics: Elin Gummesson

Creative Lead: David Aronson

Craft Lead: David Hammarström

Art Director: Chris Hagberg

Copywriter: Joakim Lingström

Final Art: Patrik Gullbert

Final Art: Henrik Åkerberg

Planner: Matthew Hearle

Jr. Planner: Kristina Båth

Agency producer: Olle Lindgren

Acne Film

Director: Tomas Skoging

Producer: Robert Feniger

Executive producer: Fredrik Skoglund


Chief Marketing Officer: Tim Heldmann

Creative: Viktor Vahl

Strategy: Magnus Brodd

Campaign Lead: Anna Falk

Brand: Pär Heyden

Media: Nina Bergman

Nordics: Nils Rylén

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