Red Cross: a hope for better future

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Video advertising:

How did a little modification to table manners increase the number of donations for the Polish Red Cross by 65% and gave hundreds of thousands of malnourished children a hope for better future?

Advertising Agency: Cheil, Warsaw, Poland

Creative Director:Marcin Talarek / Creatives:Wojtek Kowalik, Maciej Kozina / Project Manager:Maciek Sobieski, Barbara Marzec, Maria Smoleńska / Web Design:Kuba Kozina / Designer:Piotrek Zawałło / Dtp:Krzysztof Korolewski